On-Page SEO has to do with all the factors that determine your
ranking on Google when they look directly at the page you want to optimize.
These factors include Page structure, the keywords, the contents and headlines used.
It is the act of optimizing pages individually on your website to get better ranking and more organic traffic.
FINDING YOUR WAY AROUND ON-PAGE SEO
i. Write Bigger Contents.
You may have heard that blog readers prefer short and concise posts and are turned off by long and voluminous posts.
The truth of the matter is that short posts do not rank more than lengthy ones.
The best-ranking posts as long as SEO is concerned are very lengthy posts.
Now, let us assume you are searching for “How to make money online” and the search result brings you options as:
“30 Proven Ways To Make Money Online”
“4 Guaranteed Ways To Make Money Online”
Which of the articles will you click on?
I guess you will go to the first because you already know that it will present
you with a lot of options to choose from as regards making money online.
Lengthy posts tend to deliver the right information and answers to the reader.
You might have heard of the popular saying “Content Is King”
It was Bill Gates who said that in 1996 and today, we have all seen that he said the obvious truth.
I will authoritatively tell you that in your journey into SEO, learn the act of writing long blog posts first.
Make sure your articles are more than 2,000 words because Google rewards in-depth and comprehensive articles.
According to research by SerpIQ which shows that longer posts rank higher on Google first page proves that the average length of each of the posts on the first page of Google is at least 2000 words and above.
Recently, bloggers who have realized this trick now create more detailed articles with 3000 – 5000 words.
The reason for that is simple and quite understandable; Voluminous and in-depth posts perform better in search engines.
An article’s authenticity increases with longer text and this indicates that Google would see it as more relevant than the short and brief ones.
Bear it in mind that short articles can’t take you anywhere.
Cultivate the habit of making research in order to produce long,
problem-solving and question-answering posts to rank high on Google’s first page and enjoy a huge flow of traffic.
One more thing you must remember is the use of correct grammar and accurate punctuation.
An article filled with error exposes incompetence even if you are competent.
It is another reason why you must run through your article for errors before hitting the publish button.
ii. Let Your Keyword Appear In The First 100 Words Of Your Posts.
This is a priceless tip as long as On-Page SEO is concerned.
Develop the habit of dropping the keyword you want to rank for within the first 100 words of your article.
So many bloggers out there start their articles with long and unnecessary introductions before finally dropping the keyword.
This is wrong in the world of SEO because Google wouldn’t find it relevant in its search results.
Placing your target keyword at the beginning of your article makes it easier for Google to understand the post and it’s relevance and will, therefore, present it to people when they search for such keywords.
iii. Make Sure Your Keyword Appears In The Post Title
Keywords are the backbone of on-page SEO.
If you are ever targeting to rank for any particular keyword, do not only do that in the post content.
Make sure the keyword appears on the post-title too.
This is a very simple and yet powerful SEO technique you should never ignore.
iv. Monitor The Speed Of Your Site
This is one of the major factors that determine your site ranking.
You will have a little chance of making it to Google’s first page if your site takes a long time to load.
When your page load time increases, you will be penalized by Google as regards high ranking notwithstanding how good your meta description or title tags are.
I advise you to test run your site speed and make changes where necessary.
There are so many tools out there with which you can test your site speed but I personally use “Pingdom website speed test” and “Google PageSpeed Insights”
Having a really fast site is something you should strive for. It doesn’t only increase your ranking but also increases your sale because slow websites annoy the end-user. They leave and never come back.
Below are just a few steps you can take to reduce your page load speed.
a. Avoid Clustering Your Site With Plugins.
This is self-explanatory. Make sure your site is not clustered with plugins. Use plugins that are only necessary.
b. Enable Brower Caching In Your Site.
Read carefully as I explain this to you.
If you visit any website with your mobile phone or your PC for the the first time, the page elements are stored in a cache on your temporary storage.
On visiting the website again, the page will be loaded on your browser without sending another HTTP request to the server.
You as a website owner, if you enable browser caching, it will afford you the chance of storing a cached version of your site in your visitor’s browser so that when they eventually return for one reason or the other, it will load faster.
c. Cut down the use of excessive external scripts on your site.
d. Avoid Too Many Redirects.
Make Use Of Internal Linking
Internal linking is one of the important On-Page SEO tricks. It not only help your site perform well in search results but reduces the bounce rate.
When links to older or other related posts are spread in an article, it creates user engagement.
Normally, your visitor will read the article that landed him on your site and zoom off but if he is presented with links to other posts,
he might as well click on any of them later and spend more time on your site.
Make Your Site Mobile-Friendly.
This means that you should have a mobile version of your website for easy display on Mobile devices without having to pinch and zoom.
Recently, most visitors to a website use mobile smartphones and tablets.
Use a responsive design. When I say responsive design, I mean a design that fits the size/width of the browser on which it is being displayed.
Long and short, On-Page SEO has to do with all the actions you are to take on your own site for the purpose of obtaining good performance in Search results. This is a bit different from Off-Page SEO which we are looking at next.
Having known that On-page SEO are the actions carried out on your own
website for the purpose of obtaining higher and better ranking in search results,
Off-Page SEO is the strategy that goes beyond your website with the same aim of achieving a higher ranking in Google search results.
There are so many techniques related to Off-Page SEO but we will be looking at just a few.
SPEND QUALITY TIME ON BACKLINK BUILDING
You might be surprised to know that without high-quality backlinks, your the site will not rank for high traffic keywords.
This goes a long way to mean that link building is one of the most important and complex SEO strategy.
Sites that have accumulated more quality and valuable backlinks will outrank others with little or no backlinks.
A backlink also known as the inbound link is a reference from another web page to your own web page.
Backlinks are very important in determining the popularity of your website on search engines.
We are going to look at some ways to easily build backlinks to your site for better performance on search results.
i. Take Advantage Of Guest Blogging
Guest blogging means writing content for other blogs or sites in your niche. This is done with the aim of dropping your site link at the end of the content to get a reference (Backlink) from the site to your own site.
Aside from the reference, guest blogging exposes you to the outside world thereby enhancing your reputation.
ii. Comment On Other Blogs.
Blog commenting is another great way to build backlinks.
Comment on authoritative sites and include your site or post links in them.
If you have the technical know-how, you can easily hide your links with code and make it appear as a text/word/short sentence and when it’s clicked on, it links back to your website.
Do not go about spamming people’s sites. If you must build backlinks by way of commenting, do it reasonably.
iii. Do Not Ignore Social Media
Inasmuch as Google doesn’t hold much in social media when ranking is concerned, Social media can be a great way to increase your site popularity and traffic.
Share your post links on Facebook, Twitter, Instagram..etc and stand the chance of getting quality traffic back to your site.
Ranking your blog posts on the first page of Google search results is possible if you can adhere to the tricks presented to you.
Each one is as important as the other. From bigger content to keywords, Backlinks, page load speed, meta descriptions, and the rest of them.
Feel free to add more or ask your questions via the comments section.
How to Setup a Website: All you need to know
Table Of ContentType of Websites1: News2: Personal website/ Blog3: Informational4: E-commerce5: Online Communities/ Forum6: Resume7: Business Directory8: Catalogue and Brochure9: Portfolio10: businessCharacteristics of